I develop the foundational strategy to launch or reinvent your brand. Based on research and market insights, I help you define purpose, positioning and personality. Brand strategy gives us a shared foundation to build on, so every choice that follows is strong and intentional.

I create visual identities that keep your brand sharp and consistent. I build logo suites, pair typography, develop color systems and frame the visual world with layouts, before gathering it all into a brand book or design guide. I build from scratch, refresh what’s there, or rebrand entirely.

I craft visual solutions for screen and print through captivating layouts, whether that’s editorial, social media or something else entirely. I believe graphic design has the power to elevate products, brands, services and communication in a way that truly makes a difference.

I illustrate everything from complex corporate visualizations to playful brand characters, book covers and everything in between. Range over niche is a deliberate choice: I match the expression to each project, while keeping a flair that’s recognizably mine.

I design packaging with a focus on tactile detail, for a wide range of product types. I know the importance of how your costumer experiences your product, both on the shelves, online and in hand. My background in print production means you get a partner who knows how ink behaves on paper, before it hits the press.