Client
Cult
Year
2020
Role
Designer/Illustrator
Services
Packaging
Cult Hamp
Out of this world packaging for Cult's edgy limited edition hamp energy drink. The flavour hit the shelves in 2020 as part of a summer marketing campaign, with in-store material, outdoor posters and merchandise. The design features custom alien illustrations applied throughout the entire universe.
Design challenge
How might we create the energy drink of the summer through different, youthful and fun visuals, that emphasise the flavour and breaks out of the usual Cult Energy brand universe?
Deliverables
Can design
Box design
In-store cutouts
Merchandise
Posters
Credits
Made at ON.AD Design Agency
