Client
Melværk
Year
2021
Role
Art Director
Brand Designer
Services
Brand Strategy
Visual Identity
Melværk branding
Strategic branding and a complete visual identity baked from scratch, for the probably most loved pizza eatery in all of Aarhus. Melværk makes amazing Neapolitan pizza served in Nordic surroundings. Our focus for the brand was to create an authentic gourmet atmosphere, based on minimalist aesthetics. The perfectly imperfect round shape of the pizzas and their characteristic crusts were turned into a visual element used throughout the graphic language.
Design challenge
How might we design a strong and recognizable brand that stands out among competitors, creates a sense of community, and challenges the idea of what pizza really is, in a part of the food scene that is otherwise seen as “cheap” fast food?
Deliverables
Brand strategy
Brand guide
Logosuite
Colors, fonts and visuals
Custom icons
Printed material
Merchandise
Packaging
Social media guide
Social media content
Signage and wayfinding
Credits
Made at ON.AD Design Agency
Food photography by RAIS and Aarhus Food Stories
