Client
Humdakin
Year
2022-2024
Role
Art Director
Photographer
Services
Photography
Humdakin brand photography
Continuous art direction and photography for the popular Nordic lifestyle and interior brand Humdakin. This collection of photos was shot over a wide timespan and covers multiple campaigns and collections, centered around "The Art of Cleaning" - aiming for a high-end, luxurious and creative vibe.
Design challenge
How might we shoot unique brand photos that capture the brand essence and turns heads in major department stores as well as fairs, while also ensuring engagement on social media?
Deliverables
Conceptual moodboards
Photography
Photo editing
Behind the scenes content
Credits
Made at ON.AD Design Agency
Lighting + styling assistence and co-photographers:
Ole Sørensen and Louise Nielsen
Behind the Scenes
