Client
Eltronic
Year
2024
Role
Art Director
Brand Designer
Services
Visual Identity
Eltronic brand refresh
Repositioning and brand refresh for Eltronic, an ambitious engineering company with a goal to increase their customers global competitiveness and sustainability. While keeping the existing logotype, we moved the brand in a brighter and more human-oriented direction that allows for growth and a stronger focus on employer branding.
Design challenge
How might we move the Eltronic brand in a brighter and more contemporary direction that reflects the company’s human centred and sustainable focus, while keeping the existing logotype?
Deliverables
Logomark
Brand patterns
Colors, fonts and visuals
Custom icons
Brand guide
Credits
Freelance collab with and for ON.AD Design Agency
